Private Label

In addition to our own brands and collections, Inspiraa develops private label brands together with its retail clients to complement the client’s existing in-house product portfolios. We create customized jewelry collections, which our clients can brand and market according to their needs. We support clients with designing brands, displays and building pricing strategies. Keeping collections fresh and up to date is easy as the Inspiraa team works in close cooperation with clients to introduce new models, themes and even completely new product categories. We provide a wide range of services, ranging from product design and supply to ready to implement ‘plug-and-play’ concepts.

The private label model offers customers fast access to exciting new products and easy implementation of new product and brand concepts. We can introduce a cost competitive high quality product range to support and boost your current product portfolio. Developing and maintaining private label concepts is also simplified by Inspiraa providing new ideas and products that have already been analyzed and packaged into the concept.

So, what does this mean exactly?

During 2011, the Inspiraa team in Scandinavia envisioned, produced and branded a customized portfolio of cultured pearl jewelry to one of the largest Scandinavian retail companies. The range was launched first in one retail chain with over 50 department stores. During the first two quarters of business, Inspiraa delivered tens of thousands of pieces to meet demand. Today, we continue to be a preferred supplier and work together with the client’s sourcing team to expand the product world around their new in-house brand. As a result, our customer has been able to exceed their typical margins for this product category by over 20 %.

If you are interested to learn more of opportunities with Inspiraa private labels, please contact our teams in US, Europe or Asia.